A Tiny Change

I’ve been going through an interesting internal debate over the last few weeks about the extent to which my inbox governs my life, both inside and outside of work.

Inside work is one thing – although it’s certainly debatable as to whether being super reactive and responsive, which is a trait that I value greatly and I’m told has been something that those that work with us also view as a significant benefit, is sometimes at the expense of greater mental clarity. That’s a balance which is hard to strike and something that I continue to work on. However, I’ve now come the the conclusion, which I’m sure is obvious to the rest of the world, that the battle with the inbox can never be entirely won. OK “battle” might not be the right term, as it implies divisiveness and clearly many of us, myself very much included, would now be lost without email (although this was an interesting experiment by MG Siegler). I’m really referring to the fact that part of my training was that the working day is never done until there is at least white space in the inbox – and preferably that everything needing attention has been actioned.

I’ve written about this subject before. I think that there are two types of users and there is just a few years between them. Those on the slightly older side of the divide have had the above ethos beaten into them through years of doing so. Those a little younger, that have grown up with first Hotmail and then Gmail offering seemingly endless supply of storage, don’t ‘action and delete or archive’, they ‘action and leave it there’ in case they need it later. Clearly this is a broad generalisation but I find it to be true again and again. Those that ‘action and delete’ really only delete from the inbox as they tend to keep important info in some type of folder structure, whereas the second group are more comfortable keeping everything in an amorphous, ever growing, inbox. This tends to govern how people feel about email – with the former group (myself included) needing to ‘be on top of email’ and the latter group being more accepting of the fact that they are merely swimming within the flow.

The realisation that the demands of my current role are such that I can never have a clear inbox at the end of the day have meant that I do feel like I’m continually wrestling with it. The more I do so, the more it eats into my life, both inside and outside work.

So, just prior to going on holiday a few weeks back, I made what will seem like a tiny change to most people but which was certainly a big one for me. Whilst I have several gmail and hotmail addresses, they are not used as personal mail – instead for purposes such as back up of other mail and to sync contacts with my android phone.

However, when moving this blog across to it’s new home at www.petegoold.com, I thought I’d take the opportunity to set up a personal email which I then gave to just immediate family and close friends. Not work.

Effectively this allowed me to turn off my work email to go on holiday yet still have email and the internet to hand, without fear of getting smashed with 500 work emails per day which would doubtless have resulted in me feeling the compulsion to action the important ones.

In short, this small change has meant a major separation between my personal and professional lives.

To be honest it has been a long time coming and it has been essential. The business has been developing whilst my kids have been growing up. I like to think that no one has suffered – quite the contrary, I think the decision to do what we have done was exactly the right one – but being able to choose when and whether to work, rather than it being a reflex action from the moment of waking to the last thing I do before turning the lights off at night and all points in-between, is where I want to be.

Inside work, nothing changes. A number of things have happened this year which have allowed me to reflect on what I love about what I do – and as a result I’ve realised that it’s the freedom and flexibility that is most important to me. If something major were to change in my professional life tomorrow, I’d still work as I do, simply because it’s the way I’m hard wired, so I have no problem with that. But it’s nice to finally feel that I have some power over it and I no longer need to go on holiday to switch off and recharge.

An Appendix & The Rapid Rise of G+

It’s the end of my first week back after a bit of a shock a few weeks ago when I found late one Sunday night that all was not as it should have been with my appendix.

Whilst it was fairly dramatic at the time, what with morphine, paramedics, ambulances, late night hospital visits for my family etc, it was taken out the next day and that was that.

We had the op Monday afternoon at about 4pm, I came around briefly that night but then promptly passed out again until about 4am the next morning, at which point I jumped out of bed, pulled the tubes out of my nose and wandered down the hospital ward with my drip, much to the bemusement of the sisters that were on hand. Despite clearly not knowing where I was, what with more drugs in my system than Hunter S Thomson on a stag weekend and having had nil by mouth for 36 hours, I still managed to argue my case with the nurse for wanting a shower, who eventually caved. Fortunately for all concerned, I didn’t collapse in the shower and, moreover, felt instantly better as a result of washing away the leavings of a brief stay in a hospital bed.

From that point it has all been fairly plain sailing – I particularly enjoyed listening to The Orb and The Chemical Brothers whilst clearly still feeling much of the effects of the general anaesthetic, which was humorous, even at the time. Then I was kicked out of hospital, presumably because I was bouncing off the walls by that point, later that morning – and the only subsequent hangover has been my heightened ability to fall asleep given minimal prompting for the subsequent three weeks. Still, every cloud…

So, I’m now back and have had a full week at work, albeit in the office throughout and with no travel.

In the intervening three weeks G+ seems to have set out its stall and looks like it has the potential to really shake up the status quo within Social Media – which itself is something of a constant of course. What appeals most to me about the service, based on what time I have had to play with it to date, is that it seems to take the best of services such as Instagram (one touch photo upload), Twitter (follow rather than befriend), Delicious (the sparks social bookmarking tool), Skype (hangouts for multiple video calls) and of course the design and layout owes much to Facebook. This feels both considered and appropriate – and what’s more, the fact that G+ links are denoted ‘do follow’ rather than the typical ‘no follow’ links of social networks (although some, like Digg, started out with the former and switched to the latter, presumably to avoid the service being used for SEO spam), coupled with the obvious association to the benefits of ranking in Google’s search results, is likely to incentivise users such as myself to frequent the service more than they otherwise would.

There are already some great third party services – I’ve used Gplus.to to create a ‘vanity url’ (which is really a redirect) to be used in email footers etc and Export.ly allows users to import additional fans and followers from Facebook and Twitter.

What is most interesting is that unlike many other services – including GoogleWave – there is a genuine and palpable excitement about the potential of G+, which might well move the social media sector in an entirely new direction.

If nothing else, one thing is clear, social media and search are becoming ever closer and, if one agrees with the general premise that PR skills are the ideal basis for any external communication, then our integrated PR, Search and Social Media approach looks to be a good bet for the future.

Here’s my Google+ profile.

UPDATE: Please see a post on the Punch site about the rapid rise of G+.

Social PR

It’s been a monster of a week – spent monday with a bunch of social media agencies, PRs and brands at the excellent Social PR event, arranged by Luke at Influence People, where I both co-presented a great case study of our work with Sony Ericsson over the last year and then a panel.

Also this week, We’ve won a couple of new pieces of business since, have hired two new team members and now have a couple of other speaking opportunities lined up over the next few weeks and months.

Whilst I don’t mind speaking at all, it’s not something we’ve ever done as a company, preferring instead to keep our heads down and focus on client work, rather than self promotion. Nevertheless, I guess I recognise that the time has come to start this kind of activity a little more – and it’s great to be invited of course.

Anyway, if you want a good laugh, the above event was filmed and is live here.

Cavos

I had a great night last night – visited Restaurant Cavos in Munich – which is apparently famous for Bayern Munich WAG wannabees, particularly on Thursdays (for some reason, best known to people locally). The greek food was great and then they crank the music up. It took a little while for them to decide to turn of the NOW 45 compilation and play something half-decent, but then it kicked off.

Weirdly, the general age was a fair bit older than I’d expected – lots of grey hair on show (including my own). Still, everyone was having a good time.

Despite having nothing harder than orange juice, I still thought it best to bail by about 1am. Nevertheless, it was still a school night – and I’m not as young as I was…

PR, Search and Social Media Jobs at Punch

On a different point altogether, work is still crazy. Lots of travel and lots of excitement on a daily basis.

We’ve just posted a couple of new job ads – as we’re now offering PR Jobs, SEO Jobs and Social Media jobs. If you know of anyone, please do get in touch – recruitment remains my biggest headache, by a considerable margin…

Was The Times’ App Really Ready?

Whilst I’ve been playing with The Times’ ipad app since its launch, I think I’ve now reached the conclusion that it’s simply not the best way to read the paper.

On the one hand there’s the lack of choice and personal flexibility. Clearly from News International’s perspective, that’s the point -
indeed I’m currently subscribing to the website and the ipad app – but on a daily basis, whilst I would certainly read the Times some days, I wouldn’t ever do so at the permanent expense of the other papers. To be honest, I see this as a fatal flaw in the ‘one fee per month’ model – as it relies entirely upon reader loyalty, which fundamentally cuts down on the potential target audience. Moreover, given the demographic of web and ipad users, surely they are the most likely candidates to be ‘floating’ readers?

Conceptually, the app makes sense – it’s just that I’ve now come to the conclusion that it’s not the best implementation of the idea.

I’m delighted that they took the decision to offer a couple of months of additional free subscription for the first adopters – but this was clearly admitted to be in return for effectively being beta testers for a product that really wasn’t even ready to be in beta, never mind widely available. I realised that I haven’t even fired it up for a few weeks now, which is probably based on my frustration at the experience up to that point.

Ultimately, I think there’s a lesson here – which is that the ‘ready, fire, aim’ approach is not necessarily always better than ‘ready, aim, fire’. Whilst this has no reflection on the publication’s output, despite being a fan of the technology, it simply doesn’t stack up again other projects which have, quite simply, been better implemented.

And given the Times has so much to lose in terms of brand equity, I’m not sure what has been gained in terms of being perceived as innovative was worth what is potentially lost through treating customers as guinea pigs.

Disinformation

I’m taking perverse pleasure in withholding information this week about our forthcoming team day out. Current guesses range from white water rafting to working at a soup kitchen. None are close.

The process of disinformation is particularly satisfying – I’ve casually asked how people feel heights a few times, which has resulted in lots of scurrying and debate.

So, my current story is that we’re going badger hunting with pitchforks – and that’s how it’s staying until five minutes beforehand…

Hit Pause

The last week or so before holiday is always berserk – and this week has been no different. With three new joiners in the last few weeks, a leaver today and a couple of major new projects onboarding right now, the adage that ‘it’s never a good time’ is perhaps more applicable than normal at present.

Still, for all the passion and effort that gets poured in the rest of the year, most people are really good about recognising that we all need to take a week or so at some point, even when timings aren’t ideal.

So, I’m leaving my laptop at home, turning off the wifi and roaming on my phone (although I suspect if I find wifi I may be looking at weather reports, as March is a little early to guarantee good weather on the Med) and bracing myself for the 4am arrival of the cab tomorrow morning.

If I get to wear flip-flops, play with my kids and just catch up on my sleep for a couple of weeks, that’ll be just fine…

Shooting Up

The first two months of the year have shot past – baby Goold is now steaming around everywhere causing trouble, mini Goold is halfway through her second term at school (as a result of which I’ve had to endure the emotionally-charged prospect of her first two school discos) and once again, England are being hopleless in the six nations.

Work-wise, we’re flying. In the last two weeks we’ve hired an unbelievable three times, part of which compensates for a couple of recent departures but also it’s partly new growth, which is genuinely exciting. Indeed despite having hired a new account director and two new members of the digital team, we’re still looking for another account manager or director.

Morover, recent finance and HR additions mean that Punch is now a fundamentally different entity than it was even a few months back – and hopefully much more robust as a result.

Yesterday (Friday) morning, the team and I seized the opportunity to make some physical changes around the office, effectively to make better use of space but also to do a bit of a spring clean and ensure that the new joiners move into their new roles in the most welcoming environment possible. Having done so, I think the physical changes made a real impression on the team – myself very much included -as it’s a tangible result of the changes that we can all see happening within the company but at times may seem a bit remote from each of us as individuals.

I’m shortly taking the girls on holiday – which is much needed – but which I’m sure will be an interesting marker when coming back, to see us as we now stand, rather than what I’m used to.

Still, I can’t forsee any delusions of grandeur just yet.

Besides, baby and mini G got me up at 5am this morning – and as a result I have some very important business to attend to regarding pink horsey Lego and dressing up as a princess.

Over & Out

I’ve been pulling back for the last few days and although there are still a few emails to be answered, Christmas is looming – and for the first time in 6 years I’m taking a full two weeks off with the family.

Personally I want nothing more than time – spent with the girls and perhaps even to read a book or two. Certainly I’ve got the last 3 issues of Wired that remain untouched.

2009 has been remarkable – a year of consolidation in many ways as the second full year of growth. On top of which we’ve expanded internationally with clients as far afield as San Francisco and Dubai in addition to projects in Germany, Romania, Belgium, France and Israel.

2010 is looking like it could be incredible based on a number of superb conversations that have taken place in the last six weeks or so. More to follow but we’re certainly moving in the right direction.

Right, off to play with the girls – now where did I put that sledge…

Follow

Get every new post delivered to your Inbox.