Do’s & Don’ts of Blogger Relations
That Canadian Girl has published an interesting piece to offer first person insight and advice for PR agencies regarding some guidelines we might consider when aproaching the blogging community.
As per my comment on the post, I think it really boils down to extending some professional and common sense courtesy. To be honest, I can’t imagine offering a blogger (or anyone else for that matter) “£150 to turn up at an event”. Surely the whole point of media relations is that it’s based on merit – the alternative’s simply advertising by another name…