I’ve been going through an interesting internal debate over the last few weeks about the extent to which my inbox governs my life, both inside and outside of work. Inside work is one thing – although it’s certainly debatable as to whether being super reactive and responsive, which is a trait that I value greatly […]
Category Archives: PR
An Appendix & The Rapid Rise of G+
posted by petegoold
It’s the end of my first week back after a bit of a shock a few weeks ago when I found late one Sunday night that all was not as it should have been with my appendix. Whilst it was fairly dramatic at the time, what with morphine, paramedics, ambulances, late night hospital visits for […]
Social PR
posted by petegoold
It’s been a monster of a week – spent monday with a bunch of social media agencies, PRs and brands at the excellent Social PR event, arranged by Luke at Influence People, where I both co-presented a great case study of our work with Sony Ericsson over the last year and then a panel. Also […]
Cavos
posted by petegoold
I had a great night last night – visited Restaurant Cavos in Munich – which is apparently famous for Bayern Munich WAG wannabees, particularly on Thursdays (for some reason, best known to people locally). The greek food was great and then they crank the music up. It took a little while for them to decide […]
PR, Search and Social Media Jobs at Punch
posted by petegoold
On a different point altogether, work is still crazy. Lots of travel and lots of excitement on a daily basis. We’ve just posted a couple of new job ads – as we’re now offering PR Jobs, SEO Jobs and Social Media jobs. If you know of anyone, please do get in touch – recruitment remains […]
Was The Times’ App Really Ready?
posted by petegoold
Whilst I’ve been playing with The Times’ ipad app since its launch, I think I’ve now reached the conclusion that it’s simply not the best way to read the paper. On the one hand there’s the lack of choice and personal flexibility. Clearly from News International’s perspective, that’s the point – indeed I’m currently subscribing […]
Disinformation
posted by petegoold
I’m taking perverse pleasure in withholding information this week about our forthcoming team day out. Current guesses range from white water rafting to working at a soup kitchen. None are close. The process of disinformation is particularly satisfying – I’ve casually asked how people feel heights a few times, which has resulted in lots of […]
Hit Pause
posted by petegoold
The last week or so before holiday is always berserk – and this week has been no different. With three new joiners in the last few weeks, a leaver today and a couple of major new projects onboarding right now, the adage that ‘it’s never a good time’ is perhaps more applicable than normal at […]
Shooting Up
posted by petegoold
The first two months of the year have shot past – baby Goold is now steaming around everywhere causing trouble, mini Goold is halfway through her second term at school (as a result of which I’ve had to endure the emotionally-charged prospect of her first two school discos) and once again, England are being hopleless […]
Over & Out
posted by petegoold
I’ve been pulling back for the last few days and although there are still a few emails to be answered, Christmas is looming – and for the first time in 6 years I’m taking a full two weeks off with the family. Personally I want nothing more than time – spent with the girls and […]
Finding More Hours
posted by petegoold
This week my body clock has steadfastly refused to accept local time (Pacific, ie 8hrs behind the UK) to the extent that with two days to go, I really no longer want to acclimatise before turning around and going home. To be fair it has allowed me to wake up, typically between 4am and 5:30pm […]
Overseas Email
posted by petegoold
I’m flying to the US tomorrow to spend the next week with clients Reality Digital and for a couple of new business meetings. Given the time difference and the inevitable conversations with the UK, it’s always a long day – but one of the interesting elements that I’ve noticed the last few times I’ve been […]
A Summer First
posted by petegoold
So, Thursday was a very strange day indeed. A week or so back I was given the opportunity to snap up a couple of last minute hospitality places for the Ashes test matches over the next few weeks and, despite having little or no interest in cricket and literally having never been to a cricket […]
The Last Stand
posted by petegoold
Earlier this week I spoke at a regional branch of the Institute of Directors, over breakfast, in front of a small audience of 40 or so, about the power of ‘PR 2.0’ and how it can make a potentially significant impact on the bottom line. Whilst it’s a subject I’m hugely passionate about, this doesn’t […]
The Dark Side Of The Recruitment Industry
posted by petegoold
So, recently, I overcame my reluctance to work with the recruitment sector and commissioned three consultants to help us with our recruitment needs. To be fair, I’ve created decent relationships with all three and one of the three actually appears to have a great deal of integrity. We found someone and hired her through the […]
New Look, New Home
posted by petegoold
So, a few weeks ago I moved this blog from it’s former home to this new location, for a couple of reasons. Firstly, the software I was using, from a site called ‘edublogs’ was proving extremely painful to use despite being based on WordPress, resisting updates on a seemingly arbitrary basis. Secondly I also wanted […]
Mayfield on Reputation Management
posted by petegoold
Very happy to hear that my mate Antony Mayfield is writing a book on the rising importance of personal reputation management. The future’s in safe hands.
The Danger of Blogging
posted by petegoold
I found a couple of hilarous links tonight which really highlight the fact that many communicators still seem to view blogging in general – and twitter specifically – as some sort of private, ringfenced activity. Firstly, there’s the case of the PR exec who seriously upset his clients by bemoaning their hometown and then there […]
Heading To Napa Valley
posted by petegoold
After a long day yesterday at the hugely successful Reality Digital Social Building Blocks ’09 conference, we’re heading out to Napa Valley today for some wine tasting. Just working with colleagues in the UK to put some finishing touches to the frthcming Social Networking World Forum event that is taking place in London in a […]
We’re Hiring
posted by petegoold
Work has gone ballistic, which is terrific news – in fact I keep getting strange looks from people when they ask how we’re doing and I reply ‘great thanks, we’ve just hired someone new’ with a big grin. Odd given what’s going on in the world I know. Still, we are looking at a tonne […]
Back on track
posted by petegoold
I’m back in the office, catching up with mail and missing being at home with my new, family sized, er, family. I’m loving the fact that it’s December and whilst we’re most certainly not taking our foot off the gas, we have only three solid weeks left before the Christmas break, which means that I’ll […]
PReeps
posted by petegoold
Following the various sting of posts that have followed Stephen Davies of PRBlogger’s list of PR People using twitter a couple of days back, just posted the Punch team’s list of twitter users here. It’s great to see that despite our size Punch ranks in the top ten PR companies in the UK using twitter, […]
Poor Daily Mail Journalism – Why Social Media Works
posted by petegoold
One of our team has just been interviewed by the Daily Mail and the end result is one of the worst examples of poor Daily Mail journalism that I’ve ever seen. I also took a call from one of the other interviewees last night that said they had been fundamentally mis-represented by the reporters, Diana […]
Punch Wins Three Clients In Three Days
posted by petegoold
We’ve just won three PR clients in three days! More to follow
Big Week, Big Weekend
posted by petegoold
We’ve had a huge week at work this week – back to back meeting throughout, or at least, so it has seemed at time. We’ve won two new clients (more to follow on this), one of which is relatively local (Birmingham), which is terrific and as a Midlands PR Agency, is something I’m keen to […]
Balancing Pooh-Sticks & PR
posted by petegoold
After a crazy fortnight at work, I’ve had a fantastic day today, sitting with a friend fishing, taking my daughter down to the stream to play pooh-sticks on our bikes and, slightly bizarrely, chopping logs in anticipation of the firs going on shortly for the first time this Autumn. All in all it couldn’t be […]
Contagious
posted by petegoold
Today my colleague Ben stumbled across Contagious: Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies. It’s priced as an analytical resource rather than a traditional magazine and therefore aimed squarely at the global brand advertising community & […]
The Trip’s Over (& I’m Out)
posted by petegoold
Well it took a while but the trip back was pretty painless, what with the complete lack of sleep whilst I was away resulting in a 6 hour crash out on the flight. I certainly can’t pretend to know San Francisco well, having only been twice for around a week in total but, of the […]
Messaging, Check
posted by petegoold
A long, hard but rewarding day today. Messaging workshop alongside Reality Digital’s US agency, Sterling PR, has been duly cracked. Just time for a quick turn around then out for a bite to eat with the team. Tomorrow will focus more on the UK launch/European roll out. Quite freaked out that CEO of another client […]
Silicon Valley Update – Day 1.5
posted by petegoold
Actually I’m going to give up trying to figure out what day it is. As my colleague Ben just pointed out to me, I’ve had 4.5 hours sleep in the last 45 hours, which is a little concerning to be honest. Pulled up outside Reality Digital’s office last night to find that the building is […]
Do’s & Don’ts of Blogger Relations
posted by petegoold
That Canadian Girl has published an interesting piece to offer first person insight and advice for PR agencies regarding some guidelines we might consider when aproaching the blogging community. As per my comment on the post, I think it really boils down to extending some professional and common sense courtesy. To be honest, I can’t […]
If this is a romcom, kill the director
posted by petegoold
So, at the ripe age of 34, apparently I’m the granddad of the PR team. Or at least, that’s what they’d have me believe. However at times I almost do believe the hype. In previous years we’ve managed to go to a summer festival, usually the Big Chill, but this year, with my second child […]
Topic of the Moment: Buttered Bacon?
posted by petegoold
Having asked around the agency, one topic seems to be a clear candidate for hot topic of the day at present, at least in terms of polarising the team: “Should bacon sarnies should be buttered?” Very much a Friday question for a PR agency, obviously, but one which astounded me given the vigour that different […]
PeteGoold.com 