The Last Stand
Earlier this week I spoke at a regional branch of the Institute of Directors, over breakfast, in front of a small audience of 40 or so, about the power of ‘PR 2.0’ and how it can make a potentially significant impact on the bottom line.
Whilst it’s a subject I’m hugely passionate about, this doesn’t change the fact that I was still faced with the prospect of presenting, on little sleep and at an unsociable hour.
To be honest, I’m becoming more relaxed about public speaking these days but still, driving to the event at 6:30am, the nerves were most definitely there. The situation was summed up beautfully by my 4 year old who, when I told her what I was going to do later that morning sincerely enquired: “Do you think you’re going to cry Daddy?”. Well, at least I escaped that.
Actually, although the event was populated primarily by local serial networkers from various service sectors, the subject seemed to be fairly resonant and actually we engaged in a pretty lively debate. Fundamentally there remained a level of scepticism I suspect but having been able to point to Punch itself as a genuine case study of how an effective PR2.0 campaign has transformed our business in a matter of months, went some way to proving the point.
On a separate note, the event was held at Welford Road, the ground of the Leicester Tigers. The very last part of the old stand was just about to be pulled down that morning, so I took a shot for posterity…